Date: 9 December 2008 (Tuesday)
Time: 2 - 6pm
Venue: SPH Auditorium
(Address: 1000 Toa Payoh North)
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Identifying Sound & Effective Digital Media in your Buying Strategy
Participants will learn:
- The concept of a "defacto online currency"
- To identify which digital media to spend on
- How to determine the suitability and relevance of a particular digital media
- How to compare similar digital media to determine which is more effective
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Speaker:
Daniel Yen
Daniel Yen is the Country Manager of Hitwise Singapore and Hitwise Hingkong. Daniel works with clients on solutions for their competitive intelligence needs. Daniel went into consultancy for two years then worked at Nielsen Netratings and finally at Hitwise. A passionate advocate of online and the utilisation of analytics in business, he has worked with over 100 leading global organisations in Media, Entertainment, Ecommerce, Search, Travel, Banking, Publishers, FMCG and Government.
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Interet Marketing - Tools to Market Online Cost-Effectively
Participants will learn:
- Internet Marketing techniques and tools
- Case studies on how to market your products using popular portals and newsgroups for free
- Revenue and budget plannning vs marketing expenses
- How to track and monitor online sales
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Speaker:
Amit Kumar
Amit Kumar is a Senior Consultant with Training Edge International. He has been
a guest speaker at various IT seminars and summits around
Asia. With his real life experience in IT and good grasp of IT-related adult-learning theories and techniques, he
simplifies every process and illustrated how IT can be
used as a tool for efficiency and productivity in his workshops and seminars. Equipped
with invaluable people skills, he graduated with Masters in
Information Technology and Certification in MCSE (Microsoft
Certified Software Engineer), CNA (Certified Novell
Engineer, DBA (Database Administrator). |
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Seminar fee:
Early bird fee by 2 December 2008:
ST701 member: $309 with GST (U.P $369)
Non-member: $369 with GST (U.P $439)
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Who should attend: Executives, professionals in Advertising, Marketing Communications, Marketing Planning and Brand Management and Promotions who are responsible for Internet marketing solutions for their organisation or clients.
A seminar not to be missed! Limited seats available!
Register as a ST701 member for FREE on
jobs.st701.com to
enjoy discounted seminar fees.
Sign up for this professional development seminar now!
(payment by credit card only)
For further enquiries, please email to:
st701@sph.com.sg or call 63195924
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