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Enjoy S$50 off the workshop fees when you bring your own Laptop to our workshops!
Save S$100 on each workshop! Register & Pay by 25 Jan 2010. Register NOW! 

Register & Pay after 26 Jan 2010, normal workshop fees applies.
For more details, please visit www.sdf.gov.sg 
Date 24 & 25 February 2010 Venue Level 4, Concorde Hotel
Time 9am – 5pm Fees S$ 730.00


Leverage on internet to deploy e-mail marketing campaigns. Able to utilize tools to track and manage mailing list for future effective campaigns.


Marketing Executives, Network Marketers, Sales Managers, IT professionals and business owners who want to deploy cost effective and professional e-mail marketing campaigns.


E-mail Marketing is a key element in projecting a professional image. Drafting a simple yet attractive e-mail like this would not require you to be IT savy.

Participants will learn the art of e-mail marketing by utilizing the latest technology and tools in order to develop professional e-mail newsletters, marketing e-mails or other campaigns.

This is a hands-on workshop whereby participants will learn how to use Microsoft Frontpage 2000, Mailing list software, FTP to design and deploy e-mail marketing.


  Email marketing tools and methods
 Understanding the terms associated with E-mails
  Email etiquette


 E-mail marketing fundamentals
 Guides to designing effective e-mails
 Major factors in e-mail marketing
 Opt-in e-mails
 Online customer support via e-mail
 E-mail marketing tools of the trade
 Examples of e-mail marketing techniques in Singapore
 Useful references and links
 Software & Vendor Recommendations
 Introduction to FrontPage 2000
 Introduction to Mass Mailing Software
 Creating opt-in email list using Microsoft Outlook
 Designing HTML e-mails
 Testing e-mails
 Sending marketing e-mails
 Tracking and evaluation

For registration & enquiries, email us at register@axon.com.sg
Tel 6344 9618 | Fax: 6344 9766

Amit is the driving force behind Axon Consulting with intense dedication towards improving personal and organizational performances. Amit brings with him extensive experience from the corporate world and is now considered amongst the new breed of dynamic “Soft Skills Trainers”. He is a much sought after speaker and has trained in many MNCs, various government bodies and training institutions, both locally and overseas. Furthermore, he has also been a guest speaker at various IT seminars and summits around Asia.

Amit takes pride in his training and believes that people sometimes limit their own progress by building barriers and self-defeating prophecies and he enjoys assisting them to successfully overcome the fear of IT jargons and processes. With his real life experience in IT fields, he simplifies every process and illustrates how IT can be used as a tool to enhance efficiency and productivity.

His 'how-to' approach in applying IT as a tool helps companies to plug-in the computerized environment in order to maximize their efficiency. With his international experience, he has developed a distinctive style, which inspires and motivates people in their learning.

He also provides network and customizes software solutions to embassies and corporations. He derives his years of internet experience from helping companies to leverage on the internet for their branding by utilizing tools of the trade for effective results and maximum exposure.

Equipped with invaluable people skills, he graduated with Masters in Information Technology and Certification in MCSE (Microsoft Certified Software Engineer), CNA (Certified Novell Engineer, DBA (Database Administrator). He demonstrates a good grasp of IT-related adult-learning theories and techniques in facilitating his workshops and seminars for IT and non-IT executives.

Amit is an excellent teacher and he has presented a complex subject in layman terms for beginners like me !
Tara Malwani
JAY GEE Enterprises (Pte) Ltd.

Comprehensive/easy to understand. Lecturer possesses great knowledge and experience.
Sharon Lee
PR Manager
Grant Hyatt Hotel Singapore

It gave me direct knowledge of what I need. Totally fulfilled my expectations. Well done. Simple, clean, well prepared.
Jean-Pierre Blanchet
Project Manager, Co-ordination
Sopexa SEA

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